Naturalistic Group Interviewing in China
In this film, we argue that only certain qualitative methods are appropriate in a Chinese context, due to various aspects of Chinese culture which de-emphasize expressing one’s thoughts, feelings, beliefs and values openly. This film demonstrates how (1) presenting Chinese consumers with scenarios that they can relate to stimulates meaningful discussion, (2) breaching people’s expecations is what allows people to articulate underlying meaning systems, and (3) conducting interviews in naturally occurring social groups all lead to naturalistic discussions.
Citation:
Giana Eckhardt and Anders Bengtsson (2009) ,"Naturalistic Group Interviewing in China", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 33-33.
Authors
Giana Eckhardt, Suffolk University, USA
Anders Bengtsson, Suffolk University, USA
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009
Share Proceeding
Featured papers
See MoreFeatured
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Featured
Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes
Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA
Featured
Beyond Needs and Wants: How Networked Hyper-rational Economic Actors “Win” the Deal but “Lose” the Shopping Trip
Colin Campbell, University of San Diego, USA
Hope Schau, University of Arizona, USA