The Souvenir Purchase Decision: Effects From Online Availability

Souvenir purchases are typically limited to a specific destination, but the increasing presence of retail websites extends the purchase opportunity almost indefinitely. How does this affect decision-making? Findings in two scenario-based experiments suggest that limiting the opportunity to in-store only increases purchase likelihood both at the destination and after returning home. On location, it was the item’s reminder value, not monetary value, that mediated the effect of limitation on purchase. Once home, regret and reactance drove purchase intent. These results have implications for research on scarcity, regret, and souvenirs, as well as sales tactics used by destination retailers.



Citation:

Lisa Abendroth (2009) ,"The Souvenir Purchase Decision: Effects From Online Availability", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 237-238.

Authors

Lisa Abendroth, University of St Thomas, Minneapolis, MN, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



Share Proceeding

Featured papers

See More

Featured

Self-Deprecation Signals Humility, but Not as Much as Self-Deprecators Assume

Clayton R Critcher, University of California Berkeley, USA
Michael O'Donnell, University of California Berkeley, USA
Minah Jung, New York University, USA

Read More

Featured

D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.

Francesco Zanibellato, Ca' Foscari University, Venice, Italy

Read More

Featured

J9. The Beautified Me is Me: How Interdependence Increase Usage of Beauty App

Qin Wang, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Adriana Samper, Arizona State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.