Parents’ Perception of Teen’S Influence on Family Purchase Decisions: a Study of Cultural Assimilation

This study investigates the cultural assimilation influence on family purchase decision-making of Chinese immigrant families in New Zealand, and in Chinese families living in China (PRC). The data is collected from 200 respondents. One-hundred families have been chose from each of these countries. The results of this research show that cultural assimilation does have an influence on parental perceptions of teen’s influence on family decision-making. Chinese immigrants’ teenage children in New Zealand were perceived as having more influence within the family than their peers in Chinese families living in China.


Gurvinder Singh Shergill and Min Zhao (2009) ,"Parents’ Perception of Teen’S Influence on Family Purchase Decisions: a Study of Cultural Assimilation", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 83-89.


Gurvinder Singh Shergill, Department of Commerce, Massey University, Auckland, New Zealand
Min Zhao, Decorator Consultant,Freedom Furniture, 19 Link Drive Rd, Wairau Park, North Shore City, Auckland, New Zealand


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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