With consumerism rising in India and the Asia Pacific region, interest in consumer research in these dynamic markets is increasing steadily. While there are many interesting research questions that marketers are starting to study, there are many challenges as well to conducting consumer research in these markets, especially for researchers based in other parts of the world. A roundtable was held at the 2007 Memphis ACR conference to discuss issues and challenges with conducting consumer research in India and China and was expanded to include all emerging markets for the ACR 2008 San Francisco conference. This roundtable is a part of that series that seeks to tap into the unique insights from a dialogue between researchers based in India and those based elsewhere on conducting consumer research in the Indian market.


Soren Askegaard, Dipankar Chakravarti, and Sameer Deshpande (2009) ,"Participants:", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 388-390.


Soren Askegaard, University of Southern Denmark, Denmark
Dipankar Chakravarti, University of Colorado - Boulder, USA
Sameer Deshpande, University of Lethbridge, Canada


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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