Worlds Apart: Collecting Primary Data on Aids From Semi-Literate Indian Truckers Speaking Different Languages

Experimental and survey research was undertaken with respondents who differed in literacy and communicated in different languages. The topic of research was delicate, as the thought processes of Indian truckers regarding AIDS and their paid-for sexual encounters was elicited. Certain procedures not usually followed in academic research had to be implemented in order to collect data from 99 male truckers intercepted at rest stops, along highways and a trucking terminal. Some of the results from data analysis provide support for hypotheses based on Terror Management Theory and indicate the importance of grounding research in the context of the respondent’s lifestyle.



Citation:

Joseph Paniculangara (2009) ,"Worlds Apart: Collecting Primary Data on Aids From Semi-Literate Indian Truckers Speaking Different Languages", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 112-117.

Authors

Joseph Paniculangara, University of Central Florida, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



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