Switching Mindsets Drains Self-Regulatory Resources

People have the remarkable capacity to accomplish goals using drastically different mental states (called mindsets) that enable people to respond with different approaches, tendencies, dispositions, or readiness. The literature contains numerous theories using the notion that different mindsets solve similar problems in different ways, but a paucity of work has examined the mindsets themselves. We examine how people switch between mindsets and the concomitant effect of switching. We argue that switching requires executive functioning and taxes self-regulatory resources. Three studies support these claims, by comparing people who switch versus maintain mindsets related to promotion/prevention, locomotion/assessment, and abstract/concrete styles of operating.


Kathleen Vohs and Ryan Hamilton (2009) ,"Switching Mindsets Drains Self-Regulatory Resources", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 120-120.


Kathleen Vohs, University of Minnesota, USA
Ryan Hamilton, Northwestern University, USA


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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