Social Marketing – Building a Bridge Among Condom, Consumer, and Community
CSM in India was taken up at a mass scale in the 1950s, but till date, little success has been achieved. Mail survey was conducted to understand why people use or don’t use condoms. The reason for failure in promoting condoms may be due to the lack of understanding the psyche of the people and improper awareness of condom usage in both urban as well as rural areas. Based on the findings and existing literature, the author recommends promoting condom as a hygiene product rather than HIV/AIDS prevention or family planning tool. The emphasis should be on healthier, happier and better living with condom.
Ajay Singh (2009) ,"Social Marketing – Building a Bridge Among Condom, Consumer, and Community", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 209-210.
Ajay Singh, Indian School of Business
AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009
Growing Up Rich and Insecure Makes Objects Seem Human: Childhood Material and Social Environments Predict Anthropomorphism
Jodie Whelan, York University, Canada
Sean T. Hingston, York University, Canada
Matthew Thomson, Western University, Canada
Allison R. Johnson, Western University, Canada
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
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Marta Pizzetti, Università della Svizzera Italiana
Michael Gibbert, Università della Svizzera Italiana