Concept Note on Condom Social Marketing
This essay describes the current policy of Indian government to promote condoms while providing a historical perspective.
Kallol Mukherjee (2009) ,"Concept Note on Condom Social Marketing", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 208-208.
Kallol Mukherjee, Population Services International, India
AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009
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