Understanding and Facilitating the Use of Nutritional Labels By Low-Literate Consumers

This research examines how low-literate consumers use nutritional labels on packages as well as ways in which such usage can be facilitated. Using research on nutritional labeling and on low-literate consumers as bases, we designed an experiment to test specific hypotheses about the effects of graphical versus non-graphical formats on usage of nutrition information by consumers with different levels of literacy. Implications of our findings for future research as well as for public policy are discussed.



Citation:

Madhubalan Viswanathan, Manoj Hastak, and Roland Gau (2009) ,"Understanding and Facilitating the Use of Nutritional Labels By Low-Literate Consumers", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 200-201.

Authors

Madhubalan Viswanathan, University of Illinois, USA
Manoj Hastak, American University, USA
Roland Gau, University of Illinois, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



Share Proceeding

Featured papers

See More

Featured

C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada

Read More

Featured

E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More

Featured

Don’t Forget the Accountant: Role-Integration Increases the Fungibility of Mentally Accounted Resources

Iman Paul, Georgia Tech, USA
Jeffrey Parker, Georgia State University, USA
Sara Loughran Dommer, Georgia Tech, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.