Understanding and Facilitating the Use of Nutritional Labels By Low-Literate Consumers

This research examines how low-literate consumers use nutritional labels on packages as well as ways in which such usage can be facilitated. Using research on nutritional labeling and on low-literate consumers as bases, we designed an experiment to test specific hypotheses about the effects of graphical versus non-graphical formats on usage of nutrition information by consumers with different levels of literacy. Implications of our findings for future research as well as for public policy are discussed.



Citation:

Madhubalan Viswanathan, Manoj Hastak, and Roland Gau (2009) ,"Understanding and Facilitating the Use of Nutritional Labels By Low-Literate Consumers", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 200-201.

Authors

Madhubalan Viswanathan, University of Illinois, USA
Manoj Hastak, American University, USA
Roland Gau, University of Illinois, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



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