Impact of Retail on the Indian Consumer
Retail shopping today is not only built around the purchase of a product rather consumers are buying into a complete package, a complete experience. The big question today is: What has propelled this change, why has Retail redefined itself into an experience which is therapeutic for the new age Indian consumer. This qualitative study will focus on understanding the change in the consumer’s attitude towards shopping in retail outlets and analyze the impact of retail on their thinking, behavior and habits. The study also delves into the different coping strategies adopted by the consumer to help use this retail boon to their advantage.
Citation:
vinita choudari and rumilla lobo (2009) ,"Impact of Retail on the Indian Consumer", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 361-361.
Authors
vinita choudari, India
rumilla lobo
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009
Share Proceeding
Featured papers
See MoreFeatured
I1. Blaming Him or Them? A Study on Attribution Behavior
Chun Zhang, University of Dayton
Michel Laroche, Concordia University, Canada
Yaoqi Li, Sun Yat-Sen University, China
Featured
Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations
Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands
Featured
Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China
Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK