Impact of Retail on the Indian Consumer

Retail shopping today is not only built around the purchase of a product rather consumers are buying into a complete package, a complete experience. The big question today is: What has propelled this change, why has Retail redefined itself into an experience which is therapeutic for the new age Indian consumer. This qualitative study will focus on understanding the change in the consumer’s attitude towards shopping in retail outlets and analyze the impact of retail on their thinking, behavior and habits. The study also delves into the different coping strategies adopted by the consumer to help use this retail boon to their advantage.


vinita choudari and rumilla lobo (2009) ,"Impact of Retail on the Indian Consumer", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 361-361.


vinita choudari, India
rumilla lobo


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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