The contemporary global consumptionscape is characterized by a vast array of global economic, technological and cultural flows. These flows connect different consumer cultures in highly complex ways. One outcome of global cultural flows is the re-appropriation of cultural practices in their places of origin after a process of sanctioning in the Western hotbed of consumer culture production. In this session we will explore how the crossing and re-crossing of boundaries has fundamentally transformed the practices and ideas behind local consumption practices in the Asian marketplace.


Soren Askegaard, Russell Belk, and Nikhilesh Dholakia (2009) ,"Participants:", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 388-390.


Soren Askegaard, University of Southern Denmark, Denmark
Russell Belk, York University, Canada
Nikhilesh Dholakia, University of Rhode Island, USA


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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