Mood Behavior on Club Vacations

Vacation represents the nicest days of the year. Tour operators are well advised to provide a good vacation mood. The behavior of this mood was examined in a broad study and the existence of various behavior forms proven. The mood varies with the duration of the vacation and the guests themselves. Personality traits, motives and other factors influence the mood behavior. Effects of mood behavior include satisfaction and the willingness to recommend the club. However, the manifested satisfaction also depends upon the mood at the time of the satisfaction survey. Therefore, possible mood bias should also be monitored in mood research.


Gunter Silberer, Gunnar Mau, and Susanne Roth (2009) ,"Mood Behavior on Club Vacations", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 90-99.


Gunter Silberer, University of Gottingen, Germany
Gunnar Mau, University of Gottingen, Germany
Susanne Roth, Bauer Verlag, Hamburg, Germany


AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009

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