Consumer Fashion Innovativeness Across Cultures: a Test of Scale Reliability and Measurement Invariance

This study attempts to establish measurement invariance for a fashion innovativeness scale across five diverse cultures with samples from Korea (N = 639), China (N = 523), India (N = 172) USA (N = 399), and France (N = 428). The results from a series of confirmatory factor analyses indicate that the fashion innovativeness scale is applicable to culturally divergent countries. Implications of findings are discussed.



Citation:

Anil Mathur, Benny Barak, and Yong Zhang (2009) ,"Consumer Fashion Innovativeness Across Cultures: a Test of Scale Reliability and Measurement Invariance", in AP - Asia-Pacific Advances in Consumer Research Volume 8, eds. Sridhar Samu, Rajiv Vaidyanathan, and Dipankar Chakravarti, Duluth, MN : Association for Consumer Research, Pages: 106-111.

Authors

Anil Mathur, Frank G. Zarb School of Business, Hofstra University, U.S.A.
Benny Barak, Frank G. Zarb School of Business, Hofstra University, U.S.A.
Yong Zhang, Frank G. Zarb School of Business, Hofstra University, U.S.A.



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 8 | 2009



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