Living With Uncertainty: the Impact of Terrorism

The impact of terrorism looms larger than the actual killing and destruction, forcing changes in the behavior of people living with the uncertainty. This study explores effect of the ongoing terrorism activity in the south of Thailand, focusing on how people manage their experience of uncertainty by avoiding what causes the turbulence and seeking what brings stability and a sense of future. The research findings explain unique characteristics of coping with the current situation, based on different cultures and beliefs. The discussion proposes incorporating coping mechanisms from the self perspective into the theory of uncertainty management.


Krittinee Nuttavuthisit (2009) ,"Living With Uncertainty: the Impact of Terrorism", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 684-685.


Krittinee Nuttavuthisit, Chulalongkorn University, Thailand


NA - Advances in Consumer Research Volume 36 | 2009

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