Preferences For Food With Nutrition and Health Claims in a Close-To-Realistic Choice Context

In 2007, the EU introduced a regulation on nutrition and health claims on food products in response to the increasing importance of claims. However, to what extent and how European consumers react to claims remains an open question. This study analyses purchase behaviour in a close-to-realistic laboratory choice test. The results show that foods with nutrition and health claims are generally preferred. Determinants of choice are perception of healthiness of the product, extent of information search and credibility of the claim. Participants? behaviour and statements indicate that the premise of designing a close-to-realistic choice context has been met.



Citation:

Jessica Aschemann and Ulrich Hamm (2009) ,"Preferences For Food With Nutrition and Health Claims in a Close-To-Realistic Choice Context", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 819-819.

Authors

Jessica Aschemann, University of Kassel, Germany
Ulrich Hamm, University of Kassel, Germany



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

From Country-of-origin to Country-of-Consumption: The Institutional Journey of Consumer Trust in Food

Caixia Gan, University of Auckland, New Zealand
Denise M Conroy, University of Auckland, New Zealand
Michael SW Lee, University of Auckland, New Zealand

Read More

Featured

L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers

Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA

Read More

Featured

F1. Reach out in the Darkness: How Unfair Treatments Shape Social Connection Motivation

Yijie Wang, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Mandy Mantian Hu, Chinese University of Hong Kong, China
Ninghua Zhong, Tongji University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.