Inferred Informational Cascades and Their Effects on Choice: the Relative Stocking Level Effect
We present evidence that consumers use the relative stocking level of available alternatives to infer the popularity of those alternatives and then use the inferred popularity as an input in making choices. We suggest that even though consumers do not directly observe the behavior(s) of their predecessors, they use this information to direct their own actions; a process we call an inferred informational cascade. The relative-stocking-level effect is found to be robust in the presence of brand and quality information and also occurs in contexts which might elicit extremeness aversion.
Donald Lehmann and Jeffrey Parker (2009) ,"Inferred Informational Cascades and Their Effects on Choice: the Relative Stocking Level Effect", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 646-646.
Donald Lehmann, Columbia University, USA
Jeffrey Parker, Columbia University, USA
NA - Advances in Consumer Research Volume 36 | 2009
From a Culinary Phantasm to an Eudaimonic Well-Being : Exploring The Experience of Amateur Cooking Classes
Virginie Brégeon de Saint-Quentin, Ferrandi Paris, the french school of gastronomy
Ophélie Mugel, Chaire SDSC AgroParisTech, Université Paris Est
On Politics, Morality, and Consumer Response to Negative Publicity
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation
Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA