Intention-Behavior Consistency: the Effect of Time Perspective

Intentions are often measured to predict future behavior. Although intentions help predict behavior, there is often a substantial gap between people’s intentions and their subsequent behavior – an intention-behavior inconsistency. To improve our understanding of the origin of this intention-behavior inconsistency, this research focuses on one of the key differences between intention and behavior: time. More specifically, we examine the effect of people’s time perspective on the intention-behavior relationship. We find that more future-oriented individuals display a higher intention-behavior consistency, whereas more present-oriented individuals tend to display a lower intention-behavior consistency.


Muge Capar and Koert van Ittersum (2009) ,"Intention-Behavior Consistency: the Effect of Time Perspective", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 721-721.


Muge Capar, Georgia Tech, USA
Koert van Ittersum, Georgia Tech, USA


NA - Advances in Consumer Research Volume 36 | 2009

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