Consuming the Black Gospel Culture: an Interpretive Study of Symbolic Exchanges

This paper investigates the meanings of Black gospel music and symbolic exchanges of gospel culture within and across gospel and non-gospel communities. Based on an ethnographic account, we analyze our informants’ lived experiences with consuming gospel music and culture. Based on the consumption orientation and based on the nature of experience, we find that gospel music consumption is characterized as indulgent, contemplative, communicative, and transcendent. We discuss how gospel music mediates to define and redefine the meanings of the culture within and across gospel communities and Others. While being commodified as a cultural product, gospel music spawns new consumer identities.



Citation:

Yuko Minowa and David S. Glover (2009) ,"Consuming the Black Gospel Culture: an Interpretive Study of Symbolic Exchanges", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 266-272.

Authors

Yuko Minowa, Long Island University - Brooklyn Campus, USA
David S. Glover, Long Island University - Brooklyn Campus, USA



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption

Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA

Read More

Featured

E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival

Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong

Read More

Featured

Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns

Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.