Explaining Obesity: an Inquiry Into the Lives of the Obese

How do obese consumers understand and conceptualize their corporeal experiences? How can an understanding of the experience of obese consumers be used with other perspectives in developing new explanations for obesity? Hermeneutic interpretations of 14 transcribed long interviews were used to provide a response to these research questions. Developing a more empathetic understanding of obesity shifts inquiry from medical discourses to social and cultural ones; this involves reclaiming the obesity topic from the study of physiology and developing it in terms of a body politics. Explanations for obesity from this perspective involve evolutionary, historical, cultural, and interpretive perspectives.


Jeff Murray, My Bui, and Amy Stokes (2009) ,"Explaining Obesity: an Inquiry Into the Lives of the Obese", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 839-839.


Jeff Murray, University of Arkansas, USA
My Bui, University of Arkansas, USA
Amy Stokes, University of Arkansas, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More


Q6. Online Social Status Predicts Subjective Well-being: a Two Population Study

Rui Du, University of Hawaii, USA
Miao Hu, University of Hawaii, USA

Read More


Dimming the Light Offers A Creative Lens: The Impact of Ambient Illuminance on Creativity Assessment

Chen Wang, Drexel University, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China
Jennifer Argo, University of Alberta, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.