Explaining Obesity: an Inquiry Into the Lives of the Obese

How do obese consumers understand and conceptualize their corporeal experiences? How can an understanding of the experience of obese consumers be used with other perspectives in developing new explanations for obesity? Hermeneutic interpretations of 14 transcribed long interviews were used to provide a response to these research questions. Developing a more empathetic understanding of obesity shifts inquiry from medical discourses to social and cultural ones; this involves reclaiming the obesity topic from the study of physiology and developing it in terms of a body politics. Explanations for obesity from this perspective involve evolutionary, historical, cultural, and interpretive perspectives.


Jeff Murray, My Bui, and Amy Stokes (2009) ,"Explaining Obesity: an Inquiry Into the Lives of the Obese", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 839-839.


Jeff Murray, University of Arkansas, USA
My Bui, University of Arkansas, USA
Amy Stokes, University of Arkansas, USA


NA - Advances in Consumer Research Volume 36 | 2009

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