Hot Stimuli and Arousal: Implications For Temporal Orientation, Trial and Price
Recent studies have demonstrated the effects of appetitive stimuli on temporal orientation and consumption impatience. Arousal has been shown to matter at the stimulus level but posited to not matter at the individual level. However, it is argued here that initial arousal may be important. Results replicate prior findings for individuals high in initial arousal, but opposite results are obtained for those low in initial arousal. This study demonstrates that pre-exposure individual arousal levels interact with stimulus arousal with effects for delay discounting, trial and price.
Brittany Duff and Ron Faber (2009) ,"Hot Stimuli and Arousal: Implications For Temporal Orientation, Trial and Price", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 994-994.
Brittany Duff, University of Minnesota, USA
Ron Faber, University of Minnesota, USA
NA - Advances in Consumer Research Volume 36 | 2009
Walking the Thin Edge: The Dark Side of Brand Communities and Collecting
Emily Chung, RMIT University
Marcia Christina Ferreira, Brunel University
daiane scaraboto, Pontificia Universidad Católica de Chile
The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making
Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA