Hot Stimuli and Arousal: Implications For Temporal Orientation, Trial and Price
Recent studies have demonstrated the effects of appetitive stimuli on temporal orientation and consumption impatience. Arousal has been shown to matter at the stimulus level but posited to not matter at the individual level. However, it is argued here that initial arousal may be important. Results replicate prior findings for individuals high in initial arousal, but opposite results are obtained for those low in initial arousal. This study demonstrates that pre-exposure individual arousal levels interact with stimulus arousal with effects for delay discounting, trial and price.
Citation:
Brittany Duff and Ron Faber (2009) ,"Hot Stimuli and Arousal: Implications For Temporal Orientation, Trial and Price", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 994-994.
Authors
Brittany Duff, University of Minnesota, USA
Ron Faber, University of Minnesota, USA
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
Disgusting? No, just different. Understanding consumer skepticism towards sustainable food innovations
Jan Andre Koch, University of Groningen, The Netherlands
Koert van Ittersum, University of Groningen, The Netherlands
Jan Willem Bolderdijk, University of Groningen, The Netherlands
Featured
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA
Featured
Donate Today or Give Tomorrow? Adding a Time Delay Increases Donation Amount but not Willingness to Donate
Emily Powell, New York University, USA
Minah Jung, New York University, USA
Joachim Vosgerau, Bocconi University, Italy
Eyal Pe'er, Bar-Ilan University