Exploring Consumer Risk Across Multiple Domains
Consumer live in a world filled with risk and various streams of literature suggest that consumers are faced with a vast array of competing demands that they try to deal with simultaneously. Yet existing research on risk focuses on single and isolated risk discourses and we are unequipped to answer how people perceive and assess risks across various and domains. This research attempts to examine consumers’ practices of assessing and managing multiple risk discourses that surround their daily lives.
Citation:
Gulnur Tumbat (2009) ,"Exploring Consumer Risk Across Multiple Domains", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 926-926.
Authors
Gulnur Tumbat, San Francisco State University, USA
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
To Touch or Not to Touch?: How Touch Influences Decision Confidence
Sang Kyu Park, University of Florida, USA
Yang Yang, University of Florida, USA
Featured
When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
Featured
D3. Social Exclusion and WOM about Past versus Future Experiences
Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany