Moving Across the Gift Economy and the Market
This paper explores the micro dynamics through which consumption may liberate people from the gift economy, as well as how it may constrain them. It unveils how people negotiate the social expectations of the gift economy and the relational obligations (like social indebtedness) that such a context of exchange entails by subverting the gift, by using the market, and by moving from the gift economy to the market. In other words, it examines how people turn to the market as a means of asserting their agency.
J.S. Maroux (2009) ,"Moving Across the Gift Economy and the Market", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 53-55.
J.S. Maroux, University of Montreal, Canada
NA - Advances in Consumer Research Volume 36 | 2009
When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages
Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA
R5. Autonomy or Enjoyment? The Contingent Nature of Brand Ritual
Yaxuan Ran, Zhongnan University of Economics and Law
Echo Wen Wan, University of Hong Kong
Predicting memory-based consumer choices from recall and preferences
Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Andrew Kayser, University of California, San Francisco
Ming Hsu, University of California Berkeley, USA