Is Consumer Culture Theory Research Or Realpolitik? a Sociology of Knowledge Analysis of a Scientific Culture
When Consumer Culture Theory (CCT) was introduced by Arnould and Thompson (2005) it was part of a strategy to create legitimacy for interpretive research. It was argued that interpretive researchers needed to be more pragmatic in their attitude. This was a fundamental change in the scientific culture in this stream of research. This paper analyse these changes and study how CCT represent a new and pragmatic attitude. It is shown how the changes intended by CCT can imply a shift from a focus on new groundbreaking research to an awareness of realpolitik consequences. This strategic move can be seen as an example of how scientific cultures try to move from a marginal position to the mainstream. The consequences of this attempt to manage science are analyzed and solutions to problems created by these changes are developed.
Matthias Bode and Per Ostergaard (2009) ,"Is Consumer Culture Theory Research Or Realpolitik? a Sociology of Knowledge Analysis of a Scientific Culture", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 629-630.
Matthias Bode, University of Southern Denmark, Denmark
Per Ostergaard , University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 36 | 2009
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