Gender Differences in the Cognitive Organization of Spending Attitudes

This applied study examines multidimensional cognitive maps of participants' shopping concepts in order to inform the design of more effective debt counseling messages. The study suggests that specific inter-attitudinal relationships among shopping-related concepts can provide the bases for more effective consumer help messages, and that these relationships are affected by gender. It is clear that a more complete picture of maladaptive consumer attitudes is necessary if programs are to develop that offer opportunities for real, lasting change.


Leslie Dinauer (2009) ,"Gender Differences in the Cognitive Organization of Spending Attitudes", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 856-856.


Leslie Dinauer, University of Maryland University College, USA


NA - Advances in Consumer Research Volume 36 | 2009

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