The Present Location of Temporal Embeddedness: the Case of Time Linked Consumption Practices in Dual Career Families

This paper aims to develop consumer theory on time by examining the time linked consumption practices of professional dual career families. We interpret the kind of consumption practices these families use to manage their livesand found that rather than being slaves to 'time scarcity' as found in prior studies, professional dual career parents actively ‘speed up’ and ‘slow down’ time through particular consumption practices to take more control of their family lives and times. This paper utilises these empirical accounts to develop a theory of the "present location of temporal embeddedness" which not only enriches understanding of families and familial consumption but also provides a theoretical development of the concept of time within consumer research



Citation:

Shona Bettany and Caroline Gatrell (2009) ,"The Present Location of Temporal Embeddedness: the Case of Time Linked Consumption Practices in Dual Career Families", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 293-299.

Authors

Shona Bettany, Bradford University, UK
Caroline Gatrell, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

The psychological impact of annuities: Can pension payout choice influence health behavior?

Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA

Read More

Featured

Inequality and Market (In)efficiency

Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Robo-Advising: Algorithm Appreciation

Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.