The Roles of Affective and Cognitive Components of Attitudes in the Context of High-Stakes Healthcare Decisions
Consumers are increasingly encouraged to take charge of high-stakes decisions such as those regarding medical treatments. However, the important inputs into overall evaluations of medical treatments such as attitudes towards the use of hormone replacement therapy (HRT) are not well understood. In this study, affective responses are found to be stronger predictors of attitudes towards HRT use when compared to cognitive beliefs. The results also show that the theory of planned behavior model is useful in predicting consumer’s intentions to use HRT.
Tracey King (2009) ,"The Roles of Affective and Cognitive Components of Attitudes in the Context of High-Stakes Healthcare Decisions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 616-616.
Tracey King, American University, USA
NA - Advances in Consumer Research Volume 36 | 2009
Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption
Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Personal Budgeting: Does It Work?
Christina Kan, Texas A&M University, USA
Philip M. Fernbach, University of Colorado, USA
John Lynch, University of Colorado, USA