Conscious Consumption and Its Components: an Exploratory Study
The goal of this study is to investigate the similarities and differences among various types of “conscious” consumers: socially responsible, environmentally conscious and ethical. In an exploratory large-scale study, we found that there is considerable overlap among these different concepts of “conscious” consumption. Further analyses suggest a hierarchical relationship: People appear to become concerned about the environment first (more concrete), and then become more conscious about their social responsibility (implies broader issues) and ethics (implies morality, more abstract). Although this result warrants further experimental investigations, it provides an avenue for reconciling the inconsistent use of these concepts in the literature.
Citation:
Caroline Roux and Jacques Nantel (2009) ,"Conscious Consumption and Its Components: an Exploratory Study", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 903-904.
Authors
Caroline Roux, McGill University, Canada
Jacques Nantel, HEC Montreal, Canada
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg
Featured
I10. Can Body Size Influence the Judgments of Warmth and Competence?
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
Featured
The Role of Expectations About Changes in Wealth in Discounting Decisions
Abigail Sussman, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
Shweta Desiraju, University of Chicago, USA