Technology Addiction: an Exploratory Study of the Negative Impact of Technology on Consumer Welfare

The purpose of this article is to bring the technology addiction (TA) discussion into the realm of consumer research and to sensitize researchers, policy makers and practitioners to the idea that TA poses a real threat to consumer welfare. The extant literature on consumer pathological use of various technologies is reviewed to support the necessity of adopting technology in general as a unit of analysis. Evidence from a qualitative study suggests that TA is a behavioral addiction and that the object of addiction is not the technology itself but rather the cumulative experience it affords.


Monica A. Hodis and Gordon C. Bruner II (2009) ,"Technology Addiction: an Exploratory Study of the Negative Impact of Technology on Consumer Welfare", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 840-841.


Monica A. Hodis, Southern Illinois University, USA
Gordon C. Bruner II, Southern Illinois University, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information

Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA

Read More


I1. Blaming Him or Them? A Study on Attribution Behavior

Chun Zhang, University of Dayton
Michel Laroche, Concordia University, Canada
Yaoqi Li, Sun Yat-Sen University, China

Read More


Product Search on Crowded Retail Shelves: Impact of Vertical Product Location on Search Performance

Ana Scekic, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
Cathy Liu Yang, HEC Paris, France
Peter Ebbes, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.