Cultural Habitats: How Fit With the Environment Influences the Stickiness of Products and the Success of Ideas
We argue that habitat prevalence, or the frequency of related cues that encourage people to recall and transmit products and ides, influences success. Four studies support this hypothesis using experimental methods and historical data analysis. They demonstrate that a) people are more likely to choose products linked to prevalent environmental cues and b) consequently, cultural items (e.g., catchphrases, products, and rumors) are more successful if and when cues for these cultural representations are more prevalent.
Jonah Berger (2009) ,"Cultural Habitats: How Fit With the Environment Influences the Stickiness of Products and the Success of Ideas", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 198-201.
Jonah Berger, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 36 | 2009
Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices
Adelle Xue Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA
O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.
Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA
Social Class and Prosocial Behaviors
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil