Group Goals and Sources of Motivation: When Others Don’T Get the Job Done, I (Might) Pick Up the Slack

This research addresses what factors best motivate individuals to work toward group goals. We propose that individuals who are not highly identified with members of a group are most affected by information on other group members’ contribution to date, because this information suggests that a group's goal is valuable. In contrast, individuals who are already highly identified with members of a group are most affected by information on required contributions to complete the goal, because this information emphasizes the need to progress to complete the goal.



Citation:

Minjung Koo, Ayelet Fishbach, and Marlone Henderson (2009) ,"Group Goals and Sources of Motivation: When Others Don’T Get the Job Done, I (Might) Pick Up the Slack", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 202-205.

Authors

Minjung Koo, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA
Marlone Henderson, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 36 | 2009



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