The Construction of Satiation: Recalling Related Intervening Experiences Accelerates Recovery From Satiation
Consumers often overindulge and satiate. Although time and variety tend to help recover this lost enjoyment, we propose that feelings of satiation are malleable and are constructed, in part, based on salient past experiences at the time of evaluation. Four experiments demonstrate this across three domains: food, social interaction, and music. We show that by making related intervening experiences salient, recovery from satiation for an initially satiated stimulus is accelerated. We develop a theoretical account of this phenomenon and provide some prescriptive measures for both marketers and consumers.
Citation:
Jeff Galak, Joseph Redden, and Justin Kruger (2009) ,"The Construction of Satiation: Recalling Related Intervening Experiences Accelerates Recovery From Satiation", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 86-89.
Authors
Jeff Galak, New York University, USA
Joseph Redden, University of Minnesota, USA
Justin Kruger, New York University, USA
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
Perspectives on “What Can We Trust? Perceptions of, and Responses to, Fake Information” and the Changing Values of Information
Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
Featured
D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth
Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK
Featured
Corporate Social Responsibility and Dishonest Consumer Behavior
In-Hye Kang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA