The Bi-Directional Effects of Consumption and Well-Being; an Empirical Examination

Consumers are motivated to consume hedonic goods for experiential enjoyment, and people’s short-lived emotions influence their buying intention. The purpose of this paper is to establish a theoretical model to investigate the relationship between consumers’ chronic well-being and their consumption of hedonic products. We propose that consumption of hedonic products is a cause as well as a consequence of well-being. Using 6 years’ data from a large national panel survey, the results suggest that leisure consumption contributes to well-being, while consumption on hedonic durables does not. Additionally, well-being fosters consumption on both hedonic products but only for meeting consumers’ intrinsic goals.


Vincent-Wayne Mitchell and Jing Yang Zhong (2009) ,"The Bi-Directional Effects of Consumption and Well-Being; an Empirical Examination", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 539-540.


Vincent-Wayne Mitchell, City University London, UK
Jing Yang Zhong, City University London, UK


NA - Advances in Consumer Research Volume 36 | 2009

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