The Bi-Directional Effects of Consumption and Well-Being; an Empirical Examination

Consumers are motivated to consume hedonic goods for experiential enjoyment, and people’s short-lived emotions influence their buying intention. The purpose of this paper is to establish a theoretical model to investigate the relationship between consumers’ chronic well-being and their consumption of hedonic products. We propose that consumption of hedonic products is a cause as well as a consequence of well-being. Using 6 years’ data from a large national panel survey, the results suggest that leisure consumption contributes to well-being, while consumption on hedonic durables does not. Additionally, well-being fosters consumption on both hedonic products but only for meeting consumers’ intrinsic goals.


Vincent-Wayne Mitchell and Jing Yang Zhong (2009) ,"The Bi-Directional Effects of Consumption and Well-Being; an Empirical Examination", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 539-540.


Vincent-Wayne Mitchell, City University London, UK
Jing Yang Zhong, City University London, UK


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More


Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More


Psychological Reactions to Human Versus Robotic Job Replacement

Armin Granulo, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Stefano Puntoni, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.