The Appeal of Our New Stuff: How Newness Creates Value
This conceptual paper accounts for the thrill associated with a brand new possession. I propose that the perception of newness is an important part of the consumption experience because it creates short term value. Three factors create the perception of newness: situational product involvement, a sense that the product is pristine, and physical possession. Value is then derived from the hedonic experience of ownership and the motivational force of attraction to be the first user of a pristine, virgin product. The sense of newness fades over time, through product usage, and as the consumer hedonically adapts to possession.
Aimee Dinnin (2009) ,"The Appeal of Our New Stuff: How Newness Creates Value", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 261-265.
Aimee Dinnin, University of Western Ontario, Canada
NA - Advances in Consumer Research Volume 36 | 2009
F2. Can Stricter Ethical Standards Increase Tolerance for Ethical Misconduct?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
How Mortality Salience Shapes Consumers’ Responses to Brands
Polina Landgraf, IE Business School, IE University
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University
L2. Wish List Thinking: The Role of Psychological Ownership in Consumer Likelihood to Purchase or Remove a Product from an Online Wish List
Christopher Groening, Kent State University, USA
Jennifer Wiggins, Kent State University, USA
Iman Raoofpanah, Kent State University, USA