The Appeal of Our New Stuff: How Newness Creates Value

This conceptual paper accounts for the thrill associated with a brand new possession. I propose that the perception of newness is an important part of the consumption experience because it creates short term value. Three factors create the perception of newness: situational product involvement, a sense that the product is pristine, and physical possession. Value is then derived from the hedonic experience of ownership and the motivational force of attraction to be the first user of a pristine, virgin product. The sense of newness fades over time, through product usage, and as the consumer hedonically adapts to possession.



Citation:

Aimee Dinnin (2009) ,"The Appeal of Our New Stuff: How Newness Creates Value", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 261-265.

Authors

Aimee Dinnin, University of Western Ontario, Canada



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Brand Relationships in a "Post-Fact” World

Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada

Read More

Featured

P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.