“My Fifty Pairs of Shoes Are All Different!”: Exploring and Explaining Exorbitant Buying

Heretofore consumer researchers have studied impulsive, compulsive and excessive buying, collecting, status buying and fixated buying behavior, all of which have negative psychological consequences and connections. Unexplored is the commonly observed phenomenon of “exorbitant buying” that refers to buying extensively to augment one’s inventory of a category of goods for which rational justification, defensible in the mind of the buyer, exists. This study uses in-depth interviews to identify the emergent themes and develop a concept map. Results show that individuals tend to thin-slice their needs, differentiate products based on minute differences and acquire an ever-expanding list of products based on specific purchasing criteria.


Mousumi Bose, Alvin C. Burns, and Judith Anne Garretson Folse (2009) ,"“My Fifty Pairs of Shoes Are All Different!”: Exploring and Explaining Exorbitant Buying", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 835-836.


Mousumi Bose, Louisiana State University, USA
Alvin C. Burns, Louisiana State University, USA
Judith Anne Garretson Folse, Louisiana State University, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More



Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More


Doing Worse by Doing Good: How Corporate Social Responsibility makes Products Less Dangerous

Linda Lemarié, University of Neuchâtel
Florent Girardin, University of Neuchâtel

Read More


N2. The Devil Wears FAKE Prada: Dual Envy Theory Explains Why Consumers Intend to Purchase Non-Deceptive Luxury Counterfeits

Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.