Attribute Order Effects on Consumer Judgment: the Role of Ideal Point Availability and Attribute Importance
Bond et al. (2007) show that consumers’ initial disposition toward a product biases their evaluations of subsequent attributes (also known as the “information-distortion” effect). Our research extends this theory by proposing that the availability of a consumer’s ideal points for attributes and the relative importance of the attributes moderate this effect. Specifically, an important attribute will have a stronger distortion effect on subsequent attributes for consumers with (vs. without) ideal points for the attributes. In contrast, a trivia attribute will have a stronger effect on subsequent attributes for consumers without (vs. with) ideal points for the attributes.
Citation:
Ying Jiang and Jing Lei (2009) ,"Attribute Order Effects on Consumer Judgment: the Role of Ideal Point Availability and Attribute Importance", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 1024-1024.
Authors
Ying Jiang, University of Ontario Institute of Technology, Canada
Jing Lei, University of Ontario Institute of Technology, Canada
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
Expressing Dissent: How Communication Medium Shapes Dehumanization and Attitude Change
Juliana Schroeder, University of California Berkeley, USA
Featured
I13. Ambient Light, Gender, and Creativity
Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA
Featured
Mere and Near Completion
Bowen Ruan, University of Wisconsin - Madison, USA
Evan Polman, University of Wisconsin - Madison, USA
Robin Tanner, University of Wisconsin - Madison, USA