Flow and Attitude Toward the Website on the Evaluation of Products Present By Means of Virtual Reality: a Conceptual Model
The website represents the future of a company’s business communications on the Internet, since it allows supplying large amount of information as well as creating virtual experiences with the product. In this context, virtual reality constitutes a technology which provides users with realistic and interactive virtual environments. In this paper, based on the five groups of models, we analyze the effect of virtual reality presentations, by means of interactivity and richness, on flow and attitude toward the website, and the subsequent effect of those variables on online product evaluation.
Citation:
Eva Tomaseti, Salvador Ruiz, and Nina Reynolds (2009) ,"Flow and Attitude Toward the Website on the Evaluation of Products Present By Means of Virtual Reality: a Conceptual Model", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 916-918.
Authors
Eva Tomaseti, Polytechnic University of Cartagena, Spain
Salvador Ruiz, University of Murcia, Spain
Nina Reynolds, Bradford University, UK
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg
Featured
G4. That's So Sweet: Baby Cuteness Semantically Activates Sweetness to Increase Sweet Food Preference
Shaheer Ahmed Rizvi, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada
Paul Richard Messinger, University of Alberta, Canada
Featured
R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands
Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas