Tactile Experience With Warm Objects Alters Judgments and Decisions

Can physical temperatures alter judgments and decisions? Guided by recent treatments of concept development via metaphor, we examine the effect of incidental exposure to warm/cold temperatures on personality impressions and social choices. In two studies, we find that participants' personality judgments and social choices are influenced by brief tactile experience with warm versus cold objects. This research improves our knowledge of how external cues can alter people's judgments, and provides marketers and managers with a new set of levers for influencing consumers.



Citation:

Lawrence E. Williams and John A. Bargh (2009) ,"Tactile Experience With Warm Objects Alters Judgments and Decisions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 79-81.

Authors

Lawrence E. Williams, University of Colorado at Boulder, USA
John A. Bargh, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

Q13. Liquid Consumption From Another Perspective: The Case of “Investomers”

Carina Hoffmann, Heinrich-Heine-University
Lasse Meißner, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Featured

E9. “Power Distance, Social Aspiration, and Fair Trade Products” – the Interaction Effect of Power Distance Belief and Status Motivation on Fair Trade Product Consumption

Sunghee Jun, Seoul National University
Libby Youngjin Chun, Seoul National University
Kiwan Park, Seoul National University, USA

Read More

Featured

“It’s Not You, It’s Me”: How Corporate Social Responsibility Decreases Customer Citizenship Behavior

Sofia Batista Ferraz, EAESP-FGV
Andres Rodriguez Veloso, University of São Paulo, Brazil
Diogo Hildebrand, Baruch College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.