There’S No “You” in Money: Thinking of Money Increases Egocentrism

Money is a potent incentive in consumer societies because it enables consumers to obtain the goods and services necessary to achieve their personal needs (Lea and Webley 2006). Because money tends to heighten personal goal pursuit and reduce dependency on others (Vohs, Mead, and Goode 2008), thoughts of money may increase attention to the self and away from others, thereby causing people to be relatively more egocentric and less sensitive to the perspectives of others. Four experiments support this hypothesis, shedding new light on how money affects human cognition and behavior in both social and economic contexts.


Eugene M. Caruso, Nicole L. Mead, and Kathleen D. Vohs (2009) ,"There’S No “You” in Money: Thinking of Money Increases Egocentrism", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 206-209.


Eugene M. Caruso, University of Chicago, USA
Nicole L. Mead, Florida State University, USA
Kathleen D. Vohs, University of Minnesota, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


F12. Matching Green Advertising Strategies and Brand Positioning to Improve Brand Evaluation

Danielle Mantovani, Federal University of Paraná
Victoria Vilasanti, Federal University of Paraná
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cecilia Souto Maior, Federal University of Paraná

Read More


Search Predicts and Changes Patience in Intertemporal Choice

Crystal Reeck, Temple University, USA
Lee Byung, Columbia University, USA
Eric J Johnson, Columbia University, USA

Read More


Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.