Conducting Consumer Research in Emerging Markets: Challenges, Issues and New Directions

A roundtable was held at the 2007 ACR conference to discuss issues and challenges with conducting consumer research in India and China. At the end of the conference, participants agreed upon the need to expand the discussion to all emerging markets and to continuing the discussion by organizing future roundtable sessions at the next few ACR conferences. This proposal is the result of that discussion. We will use the online forum created at last ACR consisting of 35 ACR members and researchers to structure our pre-conference discussions and to continue the discussions at the conference.


Laurel Anderson, Russell Belk, and Dipankar Chakravarti (2009) ,"Conducting Consumer Research in Emerging Markets: Challenges, Issues and New Directions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 814-815.


Laurel Anderson, Arizona State University, USA
Russell Belk, York University, Canada
Dipankar Chakravarti, University of Colorado at Boulder, USA


NA - Advances in Consumer Research Volume 36 | 2009

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