‘Deception At a Distance’: How and When Does Temporal Distance Affect Persuasion Knowledge Activation?

Consistent with construal level theory, we present results from an experiment demonstrating that the temporal distance of a purchase decision can affect persuasion knowledge activation when the topic of the persuasive statement is congruent with the construal level. This interaction is then shown to have adverse effects on brand evaluations that are mediated by persuasion knowledge activation through an automatic process.



Citation:

Ryan Rahinel and Norman O'Reilly (2009) ,"‘Deception At a Distance’: How and When Does Temporal Distance Affect Persuasion Knowledge Activation?", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 736-737.

Authors

Ryan Rahinel, University of Minnesota, USA
Norman O'Reilly, Laurentian University, Canada



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

F5. Alternative Food Consumption (AFC) Adoption and Low SES Youth Food Well-Being: From Precontemplation to Maintenance

Wided Batat, American University Beirut

Read More

Featured

K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.

Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities

Read More

Featured

Do Altruistic Individuals "Share" More Contents on Social Media?

Travis Tae Oh, Columbia University, USA
Keith Wilcox, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.