How Do Historical Relationships Between the Host and Home Countries Shape the Immigrants’ Consumer Acculturation Processes?
We extend Ustuner and Holt’s critical approach to acculturation (2007). The forms of domination faced by immigrants in the host countries are not limited to social-class. There are also historical tensions between the host and home countries, stigmas associated with each other’s cultures. We compare and contrast consumer identity construction processes of second-generation Algerian immigrants to that of the Turkish immigrants. While this study is a work-in-progress; we will be able to present the first comparative analysis during the conference.
Nil Ozcaglar-Toulouse and Tuba Ustuner (2009) ,"How Do Historical Relationships Between the Host and Home Countries Shape the Immigrants’ Consumer Acculturation Processes?", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 16-19.
Nil Ozcaglar-Toulouse, Universite de Lille 2 Lille, France
Tuba Ustuner , City University London, UK
NA - Advances in Consumer Research Volume 36 | 2009
The Effect of Identity Conflict on Price Sensitivity
Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
L10. How Physical Distance and Power Distance Belief Affect Salesperson Evaluations and Purchase Intentions
Chia-Wei Joy Lin, University of Tennessee at Chattanooga
Saerom Lee, University of Texas at San Antonio, USA
Bingxuan Guo, University of Texas at San Antonio, USA