How Do Historical Relationships Between the Host and Home Countries Shape the Immigrants’ Consumer Acculturation Processes?

We extend Ustuner and Holt’s critical approach to acculturation (2007). The forms of domination faced by immigrants in the host countries are not limited to social-class. There are also historical tensions between the host and home countries, stigmas associated with each other’s cultures. We compare and contrast consumer identity construction processes of second-generation Algerian immigrants to that of the Turkish immigrants. While this study is a work-in-progress; we will be able to present the first comparative analysis during the conference.



Citation:

Nil Ozcaglar-Toulouse and Tuba Ustuner (2009) ,"How Do Historical Relationships Between the Host and Home Countries Shape the Immigrants’ Consumer Acculturation Processes?", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 16-19.

Authors

Nil Ozcaglar-Toulouse, Universite de Lille 2 Lille, France
Tuba Ustuner , City University London, UK



Volume

NA - Advances in Consumer Research Volume 36 | 2009



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