Spiritual Tourism: Mystical Merchandise and Sacred Shopping in Glastonbury

Many contested spiritual overlays co-exist in Glastonbury, the main centre in England for “spiritual tourism”. These are exemplified by Glastonbury’s high street with its astonishing array of small shops that are devoted to mystical merchandise. Together they present a veritable spiritual bricolage that is manifested through what we have termed “sacred shopping”, a shopping that reflects the rich mosaic of myth and legend that surrounds the region and enables a “pic n’ mix” approach to a personalised spirituality. Drawing on a vernacular religious approach that emphasizes the role of material culture, we argue that Glastonbury’s spiritual shopping plays an important role in carving out sacred space for New Age religious beliefs.



Citation:

Pauline Maclaran and Linda Scott (2009) ,"Spiritual Tourism: Mystical Merchandise and Sacred Shopping in Glastonbury", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 60-63.

Authors

Pauline Maclaran, Keele University, UK
Linda Scott, University of Oxford, UK



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

Exploring the Intersection of Digital Virtual Consumption and Family Rituals

Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA

Read More

Featured

Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone

daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada

Read More

Featured

D4. How the Product Positioning Affect the Influence of Online Consumer Reviews on Consumer Intentions

Helison Bertoli Alves Dias, Federal University of Paraná
José Carlos Korelo, Federal University of Paraná
Danielle Mantovani, Federal University of Paraná
Cecilia Souto Maior, Federal University of Paraná
Paulo Henrique Muller Prado, Federal University of Paraná

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.