Can Healthy Eating and Fun Exercising Make Us Fat? Post-Intake and Expenditure Calorie Compensation

Homeostasis should lead people to compensate for overeating by eating less and to compensate for exercising by eating more. In a series of studies involving analyses of consumption panels and laboratory and field experiments, we show surprisingly little amount of calorie compensation within and across meals. We also find that compensation is influenced by whether overeating involved healthy or tasty foods and whether people focused on the healthy or enjoyable dimensions of exercising.


Pierre Chandon , Brian Wansink , Carolina Werle , and Collin Payne (2009) ,"Can Healthy Eating and Fun Exercising Make Us Fat? Post-Intake and Expenditure Calorie Compensation", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 181-183.


Pierre Chandon , INSEAD, France
Brian Wansink , Cornell University, USA
Carolina Werle , Grenoble Ecole de Management, CERAG, France
Collin Payne, Cornell University, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


The Impact of Previews on the Enjoyment of Multicomponent Multimedia Experiences

Jayson S. Jia, University of Hong Kong
Baba Shiv, Stanford University, USA

Read More


J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More


Secrecy Prompts Nonconformity-Avoidance in Consumption Choice

DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
Gerald J. Gorn, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.