Can Healthy Eating and Fun Exercising Make Us Fat? Post-Intake and Expenditure Calorie Compensation

Homeostasis should lead people to compensate for overeating by eating less and to compensate for exercising by eating more. In a series of studies involving analyses of consumption panels and laboratory and field experiments, we show surprisingly little amount of calorie compensation within and across meals. We also find that compensation is influenced by whether overeating involved healthy or tasty foods and whether people focused on the healthy or enjoyable dimensions of exercising.


Pierre Chandon , Brian Wansink , Carolina Werle , and Collin Payne (2009) ,"Can Healthy Eating and Fun Exercising Make Us Fat? Post-Intake and Expenditure Calorie Compensation", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 181-183.


Pierre Chandon , INSEAD, France
Brian Wansink , Cornell University, USA
Carolina Werle , Grenoble Ecole de Management, CERAG, France
Collin Payne, Cornell University, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


E11. Influence of ethical beliefs and trust on purchase decisions: The moderating effect of involvement

Marija Banovic, Aarhus University
Athanasios Krystallis, Athens University of Economics and Business, Greece

Read More


How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce

Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA

Read More


Brands as Mediators: A Research Agenda

Philipp K. Wegerer, University of Innsbruck, Austria

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.