Changing Mealtime Rituals: the Mediating Influence of the Television on Family Dynamics

This research uses an interpretive research strategy and adopts a multi-method approach to explore the mediating influence of the television on family dynamics. A key theme that has emerged in relation to the meanings created around food consumption is the relationship between formal and informal environments, and how this relationship is mediated by the television in maintaining a shared family identity. We interpret this everyday mealtime conduct as not only indicative of the changing mealtime rituals, but also as an expression of intergenerational conflict over consumption values. The study contributes to our comprehension of how family identity is constructed around material objects, not purely because of their market values, but as a result of their post-purchase significance in the everyday life of consumers.



Citation:

David Pepukayi Chitakunye and Pauline Maclaran (2009) ,"Changing Mealtime Rituals: the Mediating Influence of the Television on Family Dynamics", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 589-590.

Authors

David Pepukayi Chitakunye, Keele University, UK
Pauline Maclaran, Keele University, UK



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Featured

K1. The Impact of Moral Violation and Advertising Appeals on Brand Attitude

Chunya Xie, Renmin University of China
En-Chung Chang, Renmin University of China
Beixi Wen, Renmin University of China

Read More

Featured

Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products

Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.