At What Stage of Process Does Depletion Hurt the Most?

We present two experiments that isolate the point at which depletion negatively influences performance on a self-regulation task. In experiment 1, we found that depleted participants showed greater performance decrements than non-depleted participants to initiate their responses on a self-regulation task. However, once a response was initiated, depleted participants and non depleted participants performed equally. In experiment 2, we replicated the results of experiment 1 and found that as experience in this self-regulation task grows (i.e., as the task becomes habitual), the effect of depletion on response initiation was reduced.


Darlene Walsh and Antonia Mantonakis (2009) ,"At What Stage of Process Does Depletion Hurt the Most?", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 772-772.


Darlene Walsh, Concordia University, Canada
Antonia Mantonakis, Brock University, Canada


NA - Advances in Consumer Research Volume 36 | 2009

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