The Emotional Information Processing System Is Risk Averse: Ego-Depletion and Investment Behavior

Two experiments show that a shortage of self-regulatory resources results in more risk aversion in mixed-gamble (gain/loss) situations. The findings support a dual-process view that distinguishes between a rational and an affective information processing system, in which self-regulatory resources are the necessary fuel for the rational system. Depending on the expected values of risk seeking versus risk averse behavior, ego depletion can have negative (experiment 1) as well as positive (experiment 2) consequences for investment behavior.


Bart De Langhe, Steven Sweldens, Stijn van Osselaer, and Mirjam Tuk (2009) ,"The Emotional Information Processing System Is Risk Averse: Ego-Depletion and Investment Behavior", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 604-605.


Bart De Langhe, Erasmus University, The Netherlands
Steven Sweldens, Erasmus University, The Netherlands
Stijn van Osselaer, Erasmus University, The Netherlands
Mirjam Tuk, University of Groningen, The Netherlands


NA - Advances in Consumer Research Volume 36 | 2009

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