Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale

This paper provides a psychometric assessment of the 13-item maximization scale developed by Schwartz and colleagues (2002), with the goal of reexamining its factor structure, reliability, and validity. The psychometric properties of several proposed revised versions of the scale are also investigated. The analyses reveal that a shorter, 6-item version of the scale performs better than the original scale and should be considered for use in future studies. Clarification of the conceptual underpinnings of the maximization construct and development of a more psychometrically sound version of the scale should enhance its use among behavioral researchers across several of the social science disciplines.



Citation:

Gergana Y. Nenkov, Maureen Morrin, and Andrew Ward (2009) ,"Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 734-735.

Authors

Gergana Y. Nenkov, Boston College, USA
Maureen Morrin, Rutgers University, USA
Andrew Ward , Swarthmore College, USA



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

How Incremental Theory Enhances or Reduces Charitable Giving

Alyssa Yoon, Korea University, Korea
Jongwon Park, Korea University, Korea

Read More

Featured

I12. The Effect of Susceptibility-Induced Threat in the Preventative Communication

Moon-Yong Kim, Hankuk University of Foreign Studies

Read More

Featured

The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.