Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale

This paper provides a psychometric assessment of the 13-item maximization scale developed by Schwartz and colleagues (2002), with the goal of reexamining its factor structure, reliability, and validity. The psychometric properties of several proposed revised versions of the scale are also investigated. The analyses reveal that a shorter, 6-item version of the scale performs better than the original scale and should be considered for use in future studies. Clarification of the conceptual underpinnings of the maximization construct and development of a more psychometrically sound version of the scale should enhance its use among behavioral researchers across several of the social science disciplines.


Gergana Y. Nenkov, Maureen Morrin, and Andrew Ward (2009) ,"Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 734-735.


Gergana Y. Nenkov, Boston College, USA
Maureen Morrin, Rutgers University, USA
Andrew Ward , Swarthmore College, USA


NA - Advances in Consumer Research Volume 36 | 2009

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