Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale
This paper provides a psychometric assessment of the 13-item maximization scale developed by Schwartz and colleagues (2002), with the goal of reexamining its factor structure, reliability, and validity. The psychometric properties of several proposed revised versions of the scale are also investigated. The analyses reveal that a shorter, 6-item version of the scale performs better than the original scale and should be considered for use in future studies. Clarification of the conceptual underpinnings of the maximization construct and development of a more psychometrically sound version of the scale should enhance its use among behavioral researchers across several of the social science disciplines.
Citation:
Gergana Y. Nenkov, Maureen Morrin, and Andrew Ward (2009) ,"Re-Examination of Maximization: Psychometric Assessment and Derivation of a Short Form of the Maximization Scale", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 734-735.
Authors
Gergana Y. Nenkov, Boston College, USA
Maureen Morrin, Rutgers University, USA
Andrew Ward , Swarthmore College, USA
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
Can Implicit Theory Influence Construal Level?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Featured
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
Featured
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA