Measuring Internet Product Purchase Risk
Desire to purchase online is influenced by perceptions of risk. In this study a scale was developed to measure Internet product purchase risk (IPPR), a two-dimensional construct shaped by concerns of transaction security and confidence in ability to make an evaluative judgment. In the course of development, IPPR is shown to have a quadratic relationship with experience purchasing a product category from the Internet. IPPR is also shown to moderate a trust-purchase incompatibility tendency, with risk averse participants trusting a different seller than the one they preferred to purchase from.
Brent Coker (2009) ,"Measuring Internet Product Purchase Risk", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 668-669.
Brent Coker, Melbourne University, Australia
NA - Advances in Consumer Research Volume 36 | 2009
K5. Advertising Organizational Culture as a Selling Tactic for For-Profit Organizations
Dejun Tony Kong, University of Houston, USA
Maria Ng, University of Houston, USA
Machine Talk: How Conversational Chatbots Promote Brand Intimacy and Influence Consumer Choice
Thomas Hilden, University of Geneva, Switzerland
Christian Hildebrand, University of Geneva, Switzerland
Gerald Häubl, University of Alberta, Canada
N6. Not Myself: The Impact of Secret-Keeping on Consumer Choice Regret
DONGJIN HE, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University