Islam and Consumption: Beyond Essentialism

Western scholars have seen Islam to be contrary to capitalism and consumerism. However, our work in urban Turkey indicates the absence of any such contradiction, except perhaps in the case of a few ascetics. Islam and consumerism embrace each other to the extent allowed by mundane restrictions such as income and form consumption styles along class lines. Islam and capitalist markets also support each other as globally-oriented Islamist businesses use religion as a basis for cooperation against competitors. In sum, Islam is only one among many other discourses and ideals that shape consumption.


Ozlem Sandikci and Guliz Ger (2009) ,"Islam and Consumption: Beyond Essentialism", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 210-213.


Ozlem Sandikci, Bilkent University, Turkey
Guliz Ger, Bilkent University, Turkey


NA - Advances in Consumer Research Volume 36 | 2009

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