Building the Transformative Consumer Research Community: Opportunities and Obstacles For Rising Scholars
The purpose of this roundtable discussion is to hear from researchers who are at the early stages of their career yet are passionate about working on pressing social issues within consumer research. These emerging scholars are the experts on the hurdles facing colleagues who hope to pursue TCR. These scholars can raise awareness about the challenges and opportunities confronting people who want to pursue this research agenda, as well as the type of support that they need. Themes from a pre-conference electronic deliberation by rising TCR scholars will guide a problem solving session among senior and junior researchers. There are several potentially valuable outcomes of this roundtable. Perhaps the most immediate and direct outcome will be identifying and exploring the informal network of researchers interested in TCR and creating a database of TCR researchers and their research interests.
Dipankar Chakravarti, Ron Paul Hill, and David Glen Mick (2009) ,"Building the Transformative Consumer Research Community: Opportunities and Obstacles For Rising Scholars", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 812-812.
Dipankar Chakravarti, University of Colorado at Boulder, USA
Ron Paul Hill, Villanova University, USA
David Glen Mick, University of Virginia, USA
NA - Advances in Consumer Research Volume 36 | 2009
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid
P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education